Street fashion and style has evolved. It is much reflected in the choices we make. Fashion does mirror changes in the economic and political landscapes. No doubt someone said that if you need to know if the country’s economy is doing well, watch the height of the heels of the women. Higher heels are signs of a flourishing economy.
The girl about town has her sense of style and adds to her fashion sense from what is trending. Street fashion is creative. It is about deconstructing the trend. If wearing outlandish dresses and garments that turn heads when you walk down the street is your thing, then head to some of the youthful designers. Like IRO dress.
However, IRO is not outlandish but more rock-chic. Most countries have their street fashion. Haute Couture designers too do street fashion as is evident from the Paris Fashion Week. Statements coats and unseen color pairings could be your inspiration for this fall. Milan has its own story.
While the fashion industry itself has seen a lot of change and quite expectedly, trends and how they are dictated have also changed. A lot of focus is laid on profitability and less on quality. The brand has assumed more importance. Luxury tycoons focus more on what the product represents than what the product is. One can see the logo in everything from the bag to the shoes. It is more about branding.
Hiring young designers is more of a strategy and marketing tool. In the corporate world, the fashion designer might have to conform to what the brand represents and forget what his individual style is. Fashion reinvents itself to make itself more relevant to the people it wants to reach out to.
Though the experts would like to believe that the trend is not the same anymore, what with customers now following their own fashion rules, inspired by what they on the fashion streets and the live streaming of fashion shows, it is still followed to establish an order in a chaotic world of fashion.
Trends forecasting companies use technology and professional experts in the industry to make a prediction about what they see in the forthcoming season and fashion brands pick them up to create clothes that are in line with the demand.
By putting the information to use through their efficient, flexible production and distribution systems, bigger fashion houses are able to respond to trends faster than before. This quick turnover helps brands gather money which doesn’t benefit the consumer in any way. Does anyone really need a new wardrobe every three weeks for prices that are low for low-quality products which are produced at yet lower prices than they are sold for?
But in a fashion-democratic world, there are a group fashion- conscious elite people who thrive in binge shopping. They change their clothes very often and want to posses every latest belt in the market. Contemporary Fashion Site.
Innovation and uniqueness are the hallmarks of young, fresh designers. Their focus is on quality and creativity. Let this tribe thrive.